In order for your competitive intelligence to achieve these goals, it must be effective and repeatable. There’s a wealth of competitive intelligence that is available on and off the web - but what matters?īefore we dive into what intelligence is important to collect, we want to remember that our competitive program has two important purposes for the organization:
Building a business intelligence strategy how to#
You’ll start with the basics of competitive intelligence – what sources of intel to track, how to use them, and examples of different ways that businesses use CI – starting you on your way to org-wide competitive enablement.Ģ.6 Promotions & Campaigns The 5 Pillars of Competitive Intelligence This guide will walk through the building blocks needed to get an effective competitive intelligence program up and running. Our vision is for the entire organization to be enabled with actionable insights in real-time, all aligned to a cohesive competitive strategy.
It is an inevitable part of today’s landscape there are innumerable products and services fighting to attract the eyeballs of a consumer for more than a fleeting moment.Īnd with every competitor that you knock off, new ones pop up like weeds. When building a competitive intelligence program you need to establish a process in which all teams across the organization can mobilize quickly to outmaneuver their competitors.īecause every company, and every department, has to deal with competition.
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